The Educator Academy
The high level 6 month programme for Educators who are done guessing & ready for consistent course bookings & sales
"You're good at what you do. Really good. But nobody outside your postcode knows you exist and you're still charging like your knowledge is worth nothing."
You've been teaching, or thinking about teaching, for a while now. You know your stuff. Students tell you how much they've learned. People DM you asking questions you could answer in your sleep.
But somewhere between "I should do something with this" and actually building an online education business that makes real money, everything gets complicated.
What do I charge? How do I package it? Where do I even start? What if nobody buys it? What if someone thinks I'm not qualified enough? What if I build the whole thing and it flops?
So you wait. You research. You watch other educators, who are no more talented than you, build audiences, launch courses and make consistent income. And you stay exactly where you are.
That ends here.
Is this for you?
The Educator Academy
is built for you if...
- ✓You're a beauty educator, or you want to be, and you're ready to take your knowledge online
- ✓You've been teaching in-person and want to add scalable online income without starting from scratch
- ✓You know you're undercharging but don't know what to charge or how to back it up
- ✓You've tried posting about your education but it's not landing and you don't know why
- ✓You want structure, accountability and someone who will tell you the truth, not just what you want to hear
- ✓You're done waiting to feel ready and you want to actually build
- ✓You want a real education business, not just the occasional masterclass and hoping for the best
- ✕You want overnight results without putting in the work — this is a real business, not a shortcut
- ✕You're not willing to show up, do the tasks and implement the strategy
- ✕You want someone to sugarcoat it — I tell you exactly what needs to change and that requires honesty
- ✕You're looking for a done-for-you service — this is a coaching and education programme, not an agency
The Curriculum
Everything you need.
Nothing you don't.
Five core modules that take you from "I don't know where to start" to a fully built, priced, marketed and selling online education business. Click each module to see what's inside.
- The one thing framework — how to identify your strongest education niche without second-guessing yourself
- Teaching skills versus teaching transformations — and why the difference is everything
- How to define your ideal student so precisely that your content speaks directly to them
- Why niching down makes you more money, not less, and how to do it without feeling like you're excluding people
- Your educator identity — building a personal brand that makes competition irrelevant
- The positioning statement formula — one sentence that explains exactly what you do and who it's for
- The 4 online education formats and how to choose the right one for your audience and lifestyle
- Minimum viable course — how to get to market fast without building something that takes six months
- How to structure content so students get results quickly, finish the course and refer their friends
- Offer naming — the formula for naming your education after the outcome it creates, not what it teaches
- What to include versus what to save for an upsell — protecting your premium offer without being stingy
- The offer ladder — how to create products at different price points that take students from free to high-ticket
- The transformation pricing framework — how to price based on outcomes, not hours or materials
- Pricing psychology — why higher prices attract better students and how to position accordingly
- How to say your price without flinching, apologising or caving when someone pushes back
- Payment plans — when to offer them, how to structure them and how to present them without devaluing your offer
- How to raise your prices on existing students — the exact process and the exact words to use
- Live price audit — I review your current pricing and give you direct, honest feedback
- Why audience-first beats product-first every time — and how to apply this to your next launch
- The 3 types of content every educator needs — and exactly what to post for each one
- Profile optimisation — the bio formula and pinned post strategy that converts visitors into students
- Your sustainable content calendar — batch creation system so showing up consistently doesn't burn you out
- Email list building — how to grow a list of warm potential students who are ready to buy, not just scroll
- Organic growth strategies that work for beauty educators specifically
- The pre-sell model — how to sell your course before you've built it and use student investment to fund the build
- The launch system — waitlist, open cart, close — mapped out so you know exactly what to do and when
- Content that sells without selling — the 3-part formula that turns followers into students
- DM strategy — how to turn conversations into enrolments without being spammy or salesy
- Handling objections — the exact responses to "is it worth it?", "I can't afford it" and "let me think about it"
- Evergreen selling — how to bring in students consistently between launches so you're not starting from zero every time
What's included
Everything inside
the Academy.
This isn't a course you buy and never open. It's a full coaching and education environment with everything you need to build, sell and scale.
Meet your coach, Abbie Rozee
Your coach
I'm Abbie.
No gatekeeping. No watering it down.
I'm the founder of HON Nail Academy — a nail education business I built from the ground up, that has grown to the point where online education now makes up the majority of my work, giving me consistent bookings, online sales, and the freedom to step away from client work without the income disappearing.
Taking my own training online, building accredited courses, and learning how to actually market and sell education rather than just deliver it changed everything. And it showed me exactly where most educators get stuck and why.
Now through Abbie Rozée Coaching I help beauty educators do the same thing. Not because I read about it. Because I've lived it, tested it, made the mistakes, and figured out what actually works.
I teach business and marketing alongside the craft because being brilliant at what you do means nothing if nobody knows you exist and you're charging less than you're worth.
Everything inside the Educator Academy is strategy I've used myself. You're getting the real version, not a polished summary of someone else's framework.
Starter
Pay monthly
- Full access to all 5 modules + every training added
- Monthly live calls with Abbie
- 1:1 feedback on your work
- Private community access
- All future content updates
Pay in full
- Full access to all 5 modules
- Monthly live calls with Abbie
- 1:1 feedback on your work
- Private community access
- All future content updates
- Priority feedback turnaround
Questions
